New Acquisition Update Introduces Stewart Donald’s Two-Price Offer to Potential Sunderland Buyers


Stewart Donald wants £ 35million up front to sell Sunderland AFC with an additional £ 5million if the club are promoted to the Championship this season, according to a new report.

The football business newsletter Off the field Reports that Donald, who began actively trying to sell the club last month following a joint statement against him by a fan collective, wants a base offer of £ 35million to sell.

The report, which credits a source close to the club, also claims that the former owner of Eastleigh is hoping that a two-price bid will help push through the Sunderland AFC takeover by the end of February and says U.S. investors are the ones more likely.

The new update follows a report released by Bloomberg earlier this week that Donald has had serious talks with two interested parties.

However, they claimed he was asking for £ 40million for the club and that this was delaying talks. The Bloomberg report said Donald’s assessment was due to his belief that the team could be worth up to £ 250million in the future if they regain their Premier League status.

But as Donald discovered during his time at the club, getting Sunderland after League One regardless of the return to the Premier League is no easy task.

This makes his two-price offer a bit more realistic, although it remains to be seen whether that will be enough to convince potential buyers to close a deal.

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Elsewhere, a potential interested party, FPP Sunderland, has apparently given up hope that they are still interested in buying the club.

The trio of influential American investors, Glenn Fuhrmann, Rob Platek and John Phelan, on Thursday submitted to Companies House a delisting request from FPP Sunderland Ltd – the company they set up as a vehicle to buy the club last summer then that they were coming into due diligence with the club and attending games on Wearside.

Latest news from Sunderland AFC

For some reason, the trio, who were linked to billionaire Michael Dell, decided not to take full control of the club and instead loaned Madrox Partners – the holding company that owns Sunderland AFC – the body “>

Stewart Donald wants £ 35million up front to sell Sunderland AFC with an additional £ 5million if the club are promoted to the Championship this season, according to a new report.

The football business newsletter Off the field Reports that Donald, who began actively trying to sell the club last month following a joint statement against him by a fan collective, wants a base offer of £ 35million to sell.

The report, which credits a source close to the club, also claims that the former owner of Eastleigh is hoping that a two-price bid will help push through the Sunderland AFC takeover as early as the end of February and says U.S. investors are the more likely.

The new update follows a report released by Bloomberg earlier this week that Donald has had serious talks with two interested parties.

However, they claimed he was asking for £ 40million for the club and that this was delaying talks. The Bloomberg report said Donald’s assessment was due to his belief that the team could be worth up to £ 250million in the future if they regain their Premier League status.

But as Donald discovered during his time at the club, getting Sunderland after League One regardless of the return to the Premier League is no easy task.

This makes his two-price offer a bit more realistic, although it remains to be seen whether that will be enough to convince potential buyers to close a deal.


Video upload

Video unavailable

Elsewhere, a potential interested party, FPP Sunderland, has apparently given up hope that they are still interested in buying the club.

The trio of influential American investors, Glenn Fuhrmann, Rob Platek and John Phelan, on Thursday submitted to Companies House a delisting request from FPP Sunderland Ltd – the company they set up as a vehicle to buy the club last summer then that they were coming into due diligence with the club and attending games on Wearside.

Latest news from Sunderland AFC

For some reason, the trio, who were linked to billionaire Michael Dell, decided not to take full control of the club and instead loaned Madrox Partners – the holding company that owns Sunderland AFC – $ 12 million. In the event of default on this loan, the trio would take control of Madrox Partners and, by default, Sunderland AFC and all of its assets.

Thus, by dissolving FPP Sunderland Ltd, the Americans essentially confirmed that they were no longer interested in a full takeover of the club, and would only become owners if the loan was not repaid within the agreed timeframe, and that ‘they assumed control by default. .

2 millions. In the event of default on this loan, the trio would take control of Madrox Partners and, by default, Sunderland AFC and all of its assets.

Thus, by dissolving FPP Sunderland Ltd, the Americans essentially confirmed that they were no longer interested in a full takeover of the club, and would only become owners if the loan was not repaid within the agreed timeframe, and that ‘they assumed control by default. .


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