The Pepsi Challenge: PepsiCo Inc. wins a competitive tender at Appalachian


BOONE, NC – While tough competition is expected at sporting events at Appalachian State University, competition for installment rights at booths at university dealerships, campus restaurants and vending machines is just as harsh.

It’s hard to find a coke on campus not because of a preference for one cola over another, but because PepsiCo Inc.

“We are extremely grateful to continue our partnership with Pepsi,” said Appalachian Sports Director Doug Gillin. “Pepsi has strengthened its support for the university, the athletics department and the communities we serve. As the App State brand continued to grow in the Southeast and nationwide, Pepsi has been a valued partner.

Ancillary Services Director John Eckman said the contract, which Ancillary Services manages on behalf of the university, includes the exclusive right for PepsiCo to sell its product at Kidd Brewer Stadium, as well as vending machines and stores. campus dining halls. In addition, the contract specifies that the majority of products sold in campus convenience stores will be PepsiCo brands. Convenience stores are allowed to sell up to 10% of competing products.

Eckman said PepsiCo won for “having the most competitive bid.” The contract is for five years with the possibility of a five-year extension.

According to David Venable, assistant director of ancillary services at Appalachian State University, Appalachian vending machines sell about 800,000 bottled drinks a year. Submitted photo

In support of the university’s sustainability initiatives, the contract requires PepsiCo to provide compostable paper cups for use in campus food facilities – a big deal, given that the campus has used around 625,000 cups not. compostable last year, according to David Venable, deputy director of ancillary services.

Jen Maxwell, Sustainability Program Manager at Appalachian, echoed the importance of this exchange. “One of the most important aspects of our Zero Waste commitment is the ability to think through our purchases to create a more sustainable resource management system,” she said. “The transition to compostable cups allows us to continue to expand our campus-wide composting efforts and come full circle by using compost in landscaping efforts. “

Venable said it is expected that PepsiCo will deliver more than $ 3 million in product sales this year. He said foodservice sells about 45,000 gallons of fountain drinks and 200,000 bottled drinks a year in dining rooms; Appalachian vending machines sell about 800,000 bottled drinks per year; and campus convenience stores sell approximately 750,000 bottled beverages per year.

Venable said all PepsiCo products pass through the company’s distribution center in Deep Gap.

About Mountaineer Athletics

More than 400 student-athletes compete in 17 NCAA Division I varsity sports at Appalachian State University. App State’s nationally ranked soccer team have enjoyed unprecedented success at the highest level of the Division I (Football Bowl Subdivision), with six bowl wins in their first six years at the FBS level and four Sun Belt Conference championships. The Mountaineers were a dominant force in the Southern Conference for over 40 years before moving on to the Sun Belt Conference in 2014. App State student-athletes in all sports daily pursue global excellence in study, competition and community involvement. All varsity teams participate in the Sun Belt Conference with the exception of Field Hockey (MAC) and Wrestling (SoCon). Learn more about https://appstatesports.com.

About catering on campus

Campus Dining is owned and operated by Appalachian State University and offers catering services tailored to the specific needs of the campus community. With three dining venues and daily catering events, Campus Dining provides opportunities to nurture and also build and foster relationships around shared meals and experiences. Campus Dining is committed to serving the Appalachian community using sustainable practices such as sourcing locally and contributing to campus composting and an ever-evolving partnership with the Office of Sustainability. Learn more about https://dining.appstate.edu.

About Appalachian State University

As the first public undergraduate institution in the state of North Carolina, Appalachian State University prepares students to lead meaningful lives as global citizens who understand and engage their responsibilities in creating a future. sustainable for all. The Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and to embrace diversity and difference. Located in the Blue Ridge Mountains, Appalachian is one of 17 campuses in the University of North Carolina system. Appalachian is home to over 20,000 students, has a low student-faculty ratio, and offers over 150 undergraduate and graduate majors.

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